Löwenbräu-Festzelt at Oktoberfest 2026: Complete Guide to the Roaring Lion Tent + Italian Weekend Epicenter

Last updated: April 2026

Walk anywhere on the Theresienwiese during Oktoberfest and you'll hear it every minute: "Lööööwenbräu!" — a deep, mechanical roar from the 4.5-meter-tall lion perched above the Löwenbräu-Festzelt entrance. The lion has been roaring since 1949, the tower has dominated the festival skyline since the 1950s, and the tent has been a magnet for Italian visitors, TSV 1860 München football fans, and international party crowds for decades. While Hofbräu-Festzelt gets the English-speaking party crowd, Löwenbräu pulls in the rest of Europe — especially Italy. If "Italian Weekend" at Oktoberfest has an epicenter, it's right here under the roaring lion.

The Löwenbräu-Festzelt is one of the largest beer tents at Munich's Oktoberfest with a total capacity of approximately 8,500 (5,700 indoor seats plus 2,800 in the outdoor beer garden). Located at Wirtsbudenstraße 14 on the Matthias-Pschorr-Straße opposite the Winzerer Fähndl (Paulaner) tent, it's instantly recognizable from anywhere on the Theresienwiese by its 37-meter-high Löwenbräu Tower and the iconic 4.5-meter mechanical lion that has roared "Löööwenbräu" above the entrance every minute since 1949. The tent has been hosted by the Spendler family since 1999 — currently by Stephanie Spendler and her son Lukas Spendler (since 2023), who took over from her father Wiggerl Hagn (the longest-serving landlord at Oktoberfest, hosted Löwenbräu 1979-2018). The exclusive beer is Löwenbräu Oktoberfestbier (6.1% ABV, 13.8% original wort), a malt-forward Festbier with crisp, dry finish. The interior is illuminated by 16,000 LED lights — the most-lit tent at Oktoberfest. Live music comes from Die Heldensteiner under conductor Günter Pilzweger, famous for the legendary "Hey Jude" sing-along. The tent is the unofficial epicenter of Italian Weekend (the second weekend of Oktoberfest) when Italian visitors arrive in massive numbers. The tent has earned the Free State of Bavaria's Gold Medal for Environmental Protection multiple times for its water recycling system and elimination of disposable tableware.

This guide covers everything specific to Löwenbräu-Festzelt — the Spendler-Hagn family legacy, the iconic lion and tower, the Italian Weekend phenomenon, the TSV 1860 München football connection, beer and food specifics, music programming, atmosphere by time of day, reservation process, and how it compares to other major tents. For the complete tent-by-tent overview of all 14 large tents, see our best Oktoberfest beer tents in Munich guide. For the Hofbräu-Festzelt comparison guide, see our dedicated Hofbräu-Festzelt guide. For broader Oktoberfest context, see our what is Oktoberfest guide.

Löwenbräu-Festzelt at a Glance

The History: From 1949 Lion to Spendler Family

Löwenbräu's Oktoberfest presence dates to 1910, but the tent's defining feature — the roaring lion — has been guarding the entrance since 1949. The current building was constructed in 1999, though the essential tent design dates back to 1956. Several modernizations have shaped the current experience:

• 1949: The 4.5-meter mechanical lion installed above the entrance
• 1956: Essential tent design established
• 1979: Wiggerl Hagn family takes over as hosts (Hagn family had been at Schützen-Festzelt since 1953)
• 1999: Current tent building constructed; Stephanie Spendler (Hagn's daughter) becomes co-host
• 2011: All 16,000 traditional light bulbs replaced with energy-efficient LEDs
• 2012: Traditional facade paintings replaced with large windows (controversial change)
• 2016: Facade revamped (shabby shutters removed); tower rebuilt
• 2018: Wiggerl Hagn retires after nearly 40 years — the longest-serving landlord in Oktoberfest history
• 2019: Stephanie Spendler officially inherits sole hosting role
• 2023: Stephanie's son Lukas Spendler joins as co-host
• 2025: South garden receives umbrellas; ongoing modernization

Wiggerl Hagn's legacy is significant. He was Oktoberfest's longest-serving landlord, hosting from 1979 until his retirement in 2018. His family had been at the Schützen-Festzelt (also Löwenbräu beer) since 1953, making it a multi-generational Löwenbräu hosting tradition spanning over 65 years. The current Spendler family operation continues that legacy.

What Makes Löwenbräu-Festzelt Unique

The 4.5-Meter Roaring Lion

The lion is impossible to miss. Standing 4.5 meters tall above the tent entrance, the mechanical lion has been a fixture since 1949 — meaning it's been roaring at Oktoberfest visitors for over 75 years. Every minute, the lion's mouth opens and a deep mechanical roar booms out: "Lööööwenbräu!"

On opening day at exactly 12 noon, the lion is rouses the crowd as the first keg is tapped at Schottenhamel — followed by the entire Löwenbräu-Festzelt joining in a communal "Ein Prosit." The lion's roar has become one of Oktoberfest's most recognizable sounds. Children outside the tent are simultaneously fascinated and a little scared by the giant lion.

The 37-Meter Löwenbräu Tower

Towering above the tent at 37 meters high, the Löwenbräu Tower is one of the festival's most distinctive landmarks. Visible from anywhere on the Theresienwiese, it serves as a navigation reference point — visitors lost in the festival grounds can spot the tower and orient themselves. The tower was rebuilt in 2016 along with the facade renovation.

16,000 LED Lights — The Most-Lit Tent

The tent's interior ceiling features 16,000 LED lights — the most lights of any Oktoberfest tent. The lights were originally traditional bulbs but were converted to energy-efficient LEDs in 2011 as part of the tent's sustainability efforts. The dynamic light shows during evening sets create one of the most visually distinctive tent atmospheres at the festival.

TSV 1860 München Football Connection

Löwenbräu-Festzelt has a deep connection to TSV 1860 München, one of Munich's two major football clubs (alongside FC Bayern Munich). TSV 1860's mascot is a lion — sharing the symbol with Löwenbräu brewery — and the team's fans, players, and management have been regulars at this tent for generations. The tent's blue and white color scheme (TSV 1860's club colors) reinforces the connection.

If you're a football fan, this is a meaningful detail: while FC Bayern fans tend to gather at Paulaner Festzelt (Winzerer Fähndl), TSV 1860 fans gather at Löwenbräu. Munich's football club rivalry plays out at Oktoberfest just like it does at the Allianz Arena.

💡 Key Insight — The TSV 1860 München Lion Connection
"Once a lion, always a lion" is the unofficial Löwenbräu-Festzelt motto, referencing both the brewery's heraldic symbol and TSV 1860 München fans. While most international visitors don't realize this connection, Munich locals know that Löwenbräu-Festzelt is the traditional home of "Sechzig" (1860) supporters — the city's working-class football tradition. FC Bayern Munich fans head to Paulaner Festzelt; TSV 1860 fans head here. This local culture creates a different daytime atmosphere from what international visitors experience in the evenings — early afternoon and weekday lunches in Löwenbräu often have a strong "Giasinger" (long-established Munich locals) presence with football conversations dominating. By evening, the international crowd takes over, but the lion connection remains the tent's cultural anchor.

Sustainability Awards

Löwenbräu-Festzelt is a leader in environmental practices at Oktoberfest:

• Zero disposable tableware — All food served on washable dishes
• Water recycling system — Water from beer mug dishwashing is recycled for toilet flushing
• Donations from savings — The water cost savings are donated to charity
• 16,000 LEDs since 2011 — Massively reduced energy consumption
• Multiple Free State of Bavaria Gold Medals for Environmental Protection

The Beer: Löwenbräu Oktoberfestbier

• Style: Bottom-fermented Märzen / Festbier lager
• Alcohol content: 6.1% ABV
• Original wort: 13.8%
• Color: Light golden to pale amber
• Aroma: Doughy, grainy, fresh grassy hops
• Tasting notes: Malt-forward but slightly less sweet than other Oktoberfest beers; crisp and dry finish
• Brewing law: Compliant with the 1516 Reinheitsgebot
• Service: Served exclusively in 1-liter Maß glass mugs
• Price: Approximately €15-€16 per Maß in 2026

Löwenbräu Oktoberfestbier is one of the smoother-drinking Oktoberfest beers — less bitter than Hofbräu, less sweet than Paulaner. The crisp, dry finish makes it particularly drinkable, which combined with the high alcohol content can lead to faster consumption than expected. Pace yourself accordingly.

The Food: Bavarian Classics + Italian Influences

Löwenbräu's menu is comprehensive Bavarian with notable Italian-leaning options reflecting the tent's Italian crowd:

• Lower Bavarian farmer's duck with potato dumplings — Signature meat dish
• Crispy roast pork (Schweinebraten) — Classic preparation with gravy and dumplings
• Pork sausages with barrel sauerkraut — Traditional pairing
• Veal meatballs (homemade) — Munich-style
• Munich sausage trio — Weisswurst (white sausage), Munich pork sausages, Frankfurter sausages
• Carinthian porcini mushroom noodles — Vegetarian standout
• Käsespätzle (homemade cheese noodles) — Bavarian comfort food
• Mushroom in cream with bread dumplings — Vegetarian option
• Apfelstrudel — Classic Bavarian dessert
• Dampfnudeln — Traditional yeast dumplings with vanilla sauce
• Pasta and Italian-influenced dishes — Larger Italian menu than other tents

Lunch specials run weekdays 10 AM-3 PM at competitive prices (around €48-50 for Maß + half chicken). Vegetarian and vegan options are notably more developed at Löwenbräu than at most other large tents.

The Music: Die Heldensteiner & "Hey Jude"

The house band is Die Heldensteiner, conducted by Günter Pilzweger. Music programming follows Munich's "Quiet Oktoberfest" rules:

• Until 6 PM: Traditional Bavarian brass music (capped at 85 dB)
• After 6 PM: International party music — heavy on English-language hits with Italian songs during Italian Weekend

The Famous "Hey Jude" Sing-Along

One of Löwenbräu-Festzelt's signature moments is the band's legendary "Hey Jude" sing-along. When the band launches into the Beatles classic, thousands of people across the tent join in for the extended "na na na na" outro. The participation rate is unmatched at any other Oktoberfest tent — a wall of Bavarian-and-international voices singing the most universally recognized choral moment in pop music history.

If you only attend one moment at Löwenbräu, target the "Hey Jude" performance — typically multiple times each evening.

Italian Weekend at Löwenbräu

The unofficial "Italian Weekend" — the second weekend of Oktoberfest (typically September 25-27, 2026) — is when Löwenbräu-Festzelt becomes the international epicenter of the festival. Italian visitors, particularly from Northern Italy, descend on Munich in massive numbers, and Löwenbräu is their traditional gathering tent.

What to expect during Italian Weekend at Löwenbräu:

• Italian flags woven throughout the Bavarian decor
• Italian language conversations dominate at many tables
• Special Italian playlist mixed with Bavarian music — Italian pop and folk songs
• Italian football chants (especially during Champions League weeks)
• Italian food orders spike on the menu — pasta dishes see heavier demand
• Reservations essentially impossible — Italian Weekend Saturday/Sunday evening reservations are typically gone within days of the booking window opening
• Higher-than-average crowd density — even more packed than typical weekends

The cultural fusion creates an experience unique to Löwenbräu — Bavarian brass meets Italian football chants meets Beatles sing-alongs. If you want to experience this distinctive multicultural moment, target Italian Weekend specifically.

Atmosphere by Time of Day

Daytime (10 AM - 5 PM): Locals and Football Fans

Daytime Löwenbräu has a different character than evening Löwenbräu. TSV 1860 München fans gather for football discussion. Older Munich locals — the "Giasinger" — come for traditional Bavarian brass music and reasonable prices. Lunch specials offer good value. Children can experience the tent (until 8 PM cutoff).

Evening (5-11:30 PM): International Party

The transformation begins around 5-6 PM. International music takes over, the LED lights ramp up their dynamic shows, the band's energy escalates, and by 8 PM the tent is at peak party energy. The "Hey Jude" sing-alongs happen multiple times. The lion roars over the crowd. Italian visitors mix with Australians, Americans, and locals in a uniquely international atmosphere.

Italian Weekend (Second Weekend): Maximum Density

Friday-Saturday-Sunday of Italian Weekend (typically Sept 25-27, 2026) hit maximum capacity. The tent feels like a cultural festival within a festival. Without a reservation, getting in is extremely difficult after 4 PM. With a reservation, the experience is intense and memorable.

How to Reserve a Table

• Reservation portal: Officially via the Löwenbräu reservation website
• Booking opens: Approximately March 4, 2026 for the 2026 festival
• Format: Email-based reservation requests + online portal
• Sells out: Italian Weekend evening reservations gone within days; other peak times within weeks
• Table sizes: Reservations are for tables of 8-10 people
• Minimum consumption: Prepaid vouchers required (typically 2 liters of beer + half a chicken per person)
• Total cost: Approximately €350-€500 per 10-person table
• Returning customers: Existing customer numbers can request reservations directly

Walk-In Strategy

If you don't have a reservation:

• Outdoor terrace — Unreserved until 1 PM weekdays; great option for lunch
• Weekday daytime visits (Tuesday-Thursday before 3 PM) — Reasonable chance for unreserved seating
• Beer garden — Outdoor section has more flexibility than the main tent interior
• Avoid Italian Weekend — Without a reservation, expect to wait or be turned away

🛒 Pro Tip — Italian Weekend Strategy
If your goal is to experience Italian Weekend at Löwenbräu but you don't have a reservation, consider this approach: arrive at 9 AM tent opening on Saturday and grab unreserved seating immediately. Italians arriving for evening sessions don't typically come at opening, so morning availability exists. Plan to stay through the day — once you leave, getting back in is impossible. Bring snacks (within the 3-liter bag limit), order food and beer continuously, and you'll experience the full transformation from quiet morning to maximum party density. Alternative: target a non-Italian-Weekend visit (third weekend or earlier) for a less crowded but still authentically Löwenbräu experience.

Best Days and Times to Visit

Practical Tips for Löwenbräu-Festzelt

• Don't leave during peak hours — Same rule as all major tents: once you leave during a busy evening, you can't easily get back in
• Wear traditional Bavarian dress — Approximately 70% of attendees wear Lederhosen or Dirndl. For complete outfit guidance, see our what to wear to Oktoberfest guide
• Pace yourself — Löwenbräu's smooth, dry finish makes the 6.1% ABV beer go down easily; this can lead to faster consumption than expected
• Bring water-resistant shoes — Beer gets spilled; leather shoes are ideal. See our Oktoberfest weather guide
• Don't take Maß out of the tent — Criminal offense; heavy fines
• Stand on benches, not tables — Standing on benches is permitted; tables are not
• Bring cash for tips — Servers expect 10-15% tips
• Watch for the lion roar — On opening day at noon, the lion roar synchronizes with the first keg tap at Schottenhamel
• Time the Hey Jude — Ask servers when the band typically plays the song; arrive shortly before
• Look up at the LED ceiling — The 16,000 LED display is unique to Löwenbräu and worth experiencing during evening shows

How Löwenbräu Compares to Other Tents

• vs. Hofbräu-Festzelt: Both are international party tents. Hofbräu is English-speaker-focused with a standing-only area; Löwenbräu is more Italian/European-focused with no standing area. Hofbräu has Aloisius angel; Löwenbräu has the roaring lion. Hofbräu is slightly larger (~10K vs ~8.5K capacity). For complete Hofbräu detail, see our Hofbräu-Festzelt guide.
• vs. Augustiner-Festhalle: Augustiner is the traditionalist locals' tent; Löwenbräu is the international party tent. Augustiner serves from wooden barrels; Löwenbräu doesn't. Different audiences entirely.
• vs. Paulaner Festzelt: Located directly across the street from each other (Matthias-Pschorr-Straße separates them). Paulaner has FC Bayern fans; Löwenbräu has TSV 1860 fans. Both are popular international tents but with different football affiliations.
• vs. Schottenhamel: Schottenhamel is the opening ceremony tent and skews younger; Löwenbräu is more diverse demographically. Schottenhamel has Spaten beer; Löwenbräu has Löwenbräu beer.
• vs. Hacker-Festzelt: Hacker has the more beautiful "Bavarian Heaven" decor; Löwenbräu has more dynamic LED light shows and the roaring lion. Both transition from afternoon traditional to evening party.

For a comprehensive comparison of all 14 tents, see our Munich beer tents complete guide.

What to Wear at Löwenbräu-Festzelt

Lederhosen for men, Dirndl for women — same standard as all Oktoberfest tents. Approximately 70% of attendees wear traditional Bavarian dress at Löwenbräu, slightly less than the most traditional tents (Augustiner-Festhalle) but more than the most internationally casual venues. The blue-and-white themed tent matches well with classic Bavarian dress in cobalt or sky blue tones.

For visitors planning Italian Weekend visits, consider that Italian visitors often blend traditional Bavarian dress with stylish Italian touches — a more fashion-forward Trachten approach is welcome here than at the most traditional tents.

For complete outfit guidance, see our pillar guides on what is Lederhosen and what to wear to Oktoberfest. For shirt selection, see our Bavarian shirts guide. For suspenders and accessories, see our suspenders and accessories guide.

Browse complete Löwenbräu-appropriate options at lederhosen men, dirndl, women's Oktoberfest outfits, oktoberfest shirts, and lederhosen suspenders. To configure a complete custom outfit, our custom outfit builder lets you choose every detail.

Frequently Asked Questions

What is the Löwenbräu-Festzelt at Oktoberfest?

The Löwenbräu-Festzelt is one of the 14 large beer tents at Munich's Oktoberfest, operated by Löwenbräu brewery (founded 1383). It has a total capacity of approximately 8,500 (5,700 indoor seats + 2,800 outdoor beer garden). The tent is instantly recognizable by its iconic 4.5-meter-tall mechanical lion that roars "Lööööwenbräu" above the entrance every minute (a fixture since 1949) and its 37-meter-high Löwenbräu Tower visible from anywhere on the Theresienwiese. The tent is famous as the Italian Weekend epicenter at Oktoberfest and as the traditional home of TSV 1860 München football fans. Located at Wirtsbudenstraße 14 on Matthias-Pschorr-Straße.

How big is the Löwenbräu-Festzelt?

The Löwenbräu-Festzelt has a total capacity of approximately 8,500 people — making it among the larger Oktoberfest tents but smaller than Hofbräu-Festzelt (~10,000) or Schottenhamel (~10,000). The breakdown: 5,700 indoor seats in the main hall plus 2,800 seats in the outdoor beer garden. The interior features a beautiful barrel-vaulted ceiling under the tent canopy, illuminated by 16,000 LED lights — the most-lit tent at Oktoberfest.

What beer does Löwenbräu-Festzelt serve?

Löwenbräu-Festzelt serves only Löwenbräu Oktoberfestbier, brewed by Löwenbräu specifically for the festival. It's a bottom-fermented Märzen/Festbier lager with 6.1% ABV and 13.8% original wort. The beer has malt-forward character with doughy aroma and crisp, dry finish — slightly less bitter than Hofbräu's offering and less sweet than Paulaner's. Brewed according to the 1516 Reinheitsgebot. Served exclusively in 1-liter Maß glass mugs at approximately €15-€16 in 2026.

Why is Löwenbräu the Italian Weekend tent?

Italian Weekend at Oktoberfest — typically the second weekend (September 25-27 in 2026) — is when Italian visitors descend on Munich in massive numbers, particularly from Northern Italy. Löwenbräu-Festzelt has been their traditional gathering tent for decades. The reasons are partly historical (older Italian tour operators directed customers to Löwenbräu), partly cultural (the tent's atmospheric energy matches Italian party preferences), and partly practical (the tent embraces international guests and has built specific Italian programming including Italian playlists during the weekend). During Italian Weekend, expect Italian flags woven into the Bavarian decor, Italian conversations dominating, Italian football chants, and a unique multicultural atmosphere unique to Löwenbräu.

What is the famous "Hey Jude" sing-along at Löwenbräu?

The "Hey Jude" sing-along is a signature Löwenbräu-Festzelt moment. The house band Die Heldensteiner, conducted by Günter Pilzweger, performs a legendary rendition of the Beatles' "Hey Jude" — and during the extended "na na na na" outro, thousands of people across the entire tent join in for one of the most participatory singalongs at any music event in Europe. The wall of voices combining Bavarian and international visitors makes it one of the most memorable musical moments at Oktoberfest. The band typically plays it multiple times each evening — ask servers about timing if you want to specifically catch it.

Who runs the Löwenbräu-Festzelt?

The Löwenbräu-Festzelt has been run by the Spendler family since 1999. Stephanie Spendler took over as landlady in 1999 and inherited sole hosting in 2019 from her father Wiggerl Hagn (the longest-serving landlord in Oktoberfest history, who hosted from 1979 until his retirement in 2018). Her son Lukas Spendler joined as co-host in 2023, continuing the multi-generational family tradition. The Hagn-Spendler family had been hosting Löwenbräu beer at Oktoberfest since 1953 (originally at Schützen-Festzelt, where Löwenbräu beer is also served).

How do I reserve a table at Löwenbräu-Festzelt?

Reservations open approximately March 4, 2026 for the 2026 festival via the official Löwenbräu reservation portal and email-based requests. Reservations are for tables of 8-10 people only — smaller groups must combine. Each person must purchase prepaid vouchers (typically 2 liters of beer + half a chicken), totaling approximately €350-€500 per 10-person table. Italian Weekend reservations sell out within days of the booking window opening; other peak times within weeks. Returning customers with established customer numbers can request reservations via direct email. Generally non-refundable.

Why does the lion roar?

The 4.5-meter mechanical lion above the Löwenbräu-Festzelt entrance has been roaring since 1949. The lion roars "Lööööwenbräu" every minute throughout the festival — it's part of the brewery's brand identity (Löwenbräu means "Lion's Brew") and has become one of Oktoberfest's most recognizable sounds. On opening day at exactly 12 noon, the lion's roar synchronizes with the first keg being tapped at the Schottenhamel-Festhalle, marking the start of the festival. Children outside the tent are simultaneously fascinated and a little scared by the giant roaring lion — a charming feature that adds to the tent's distinctive character.

What's the connection between Löwenbräu and TSV 1860 München?

Both Löwenbräu and TSV 1860 München use the lion as their symbol — Löwenbräu means "Lion's Brew" and TSV 1860's mascot is a lion. This shared heraldry has made Löwenbräu-Festzelt the traditional gathering place for TSV 1860 ("Sechzig") football fans for generations. The tent's blue-and-white color scheme matches TSV 1860's club colors. While FC Bayern Munich fans typically gather at Paulaner Festzelt (Winzerer Fähndl), Löwenbräu remains the heart of TSV 1860 supporter culture at Oktoberfest. Munich's football rivalry plays out at Oktoberfest just as it does at the Allianz Arena.

Is Löwenbräu-Festzelt environmentally friendly?

Yes — Löwenbräu-Festzelt is recognized as one of the most sustainability-focused tents at Oktoberfest. The tent has completely eliminated disposable tableware, operates a water recycling system that recycles water from beer mug dishwashing for toilet flushing, donates the water cost savings to charitable causes, and replaced all 16,000 light bulbs with energy-efficient LEDs in 2011. These efforts have earned the tent multiple Free State of Bavaria Gold Medals for Environmental Protection. For environmentally-conscious visitors, Löwenbräu represents one of the more sustainable Oktoberfest tent choices.

Final Thoughts

The Löwenbräu-Festzelt is the heart of Oktoberfest's international party scene, with European energy that complements Hofbräu's English-speaking focus. The roaring lion, 37-meter tower, 16,000 LEDs, "Hey Jude" sing-alongs, Italian Weekend, and TSV 1860 football connection create a tent identity unlike any other at the festival.

The simple framework: visit Löwenbräu-Festzelt for the international European party experience and the Italian Weekend phenomenon. Wear traditional Bavarian dress with a hint of Italian style if you want to fit the Italian Weekend crowd. Plan your evening around the "Hey Jude" sing-along. Don't leave once you're in. And remember the lion connection — TSV 1860 München fans gather here, while FC Bayern fans head across the street to Paulaner.

For visitors who prioritize traditional Bavarian authenticity, head to Augustiner-Festhalle. For visitors who want pure English-speaking party energy, head to Hofbräu-Festzelt. For visitors who want a multicultural European party with Italian flair, Bavarian roots, and the iconic roaring lion overhead — Löwenbräu-Festzelt remains the definitive choice. The "Lööööwenbräu" roar will be in your head for weeks after the festival ends.

For broader Oktoberfest planning, see our complete Munich beer tents guide, our what is Oktoberfest guide, our when is Oktoberfest guide, and our where is Oktoberfest guide. For comparison with the other major international party tent, see our Hofbräu-Festzelt guide. Browse outfit options at lederhosen men, dirndl, women's Oktoberfest outfits, and oktoberfest shirts.

External authoritative sources for further research: the official Oktoberfest.de Löwenbräu-Festzelt page.

4.5-meter roaring lion. 37-meter tower. 16,000 LEDs. 8,500 capacity. One unforgettable "Lööööwenbräu" — the Löwenbräu-Festzelt at Oktoberfest 2026.